Advertise With Reider Media
Build Your Brand Awareness & Become a Household Name
Meaningful Local Marketing in Longmeadow & Northampton, MA
Reider Media offers a range of targeted advertising opportunities designed to help businesses build brand awareness and connect with local residents in Northampton and Longmeadow.
Through our publications, Northampton Living and Longmeadow Neighbors, businesses can leverage print ads, content sponsorships, and expert features.
We also offer digital marketing options like Google Display and Facebook ads to reach engaged readers and other residents in these locales and beyond.
With high visibility and a strong community presence, Reider Media provides a cost-effective way to connect with local consumers, decision-makers, and homeowners who prioritize supporting local businesses.
“Not only has Daniel been a pleasure to work with, but my small IT company has grown immensely since advertising with Reider Media. I started with Longmeadow Neighbors, and then added Northampton Living after my success there. In 2023 my ROI was about 240%, and regularly constituted 20%-30% of my calls and leads each month. I still remember panic-calling Daniel in the first few months because it was such a big step. Now, thanks to the business I gained from advertising, I’m looking back at this as perhaps the best advertising decision I’ve made so far! Thank you Daniel, and looking forward to continuing sharing our successes.”
Nate Munic - Owner & Founder, The Friendly I.T. Guy
How can you stand out in a crowded local market?
Fair question—after all, residents are inundated with marketing and ads nonstop. You care about your community, but you:
Are struggling to gain visibility and grow your audience
Don’t want to only rely on and/or manage social media and paid ads
Want to enhance your brand-building strategy throughout Western Massachusetts—in a way that feels good
You know there must be a better way to cut through the noise, so you’re searching for unique local advertising opportunities in Northampton and Longmeadow.
Now, you just need the right partner to launch you into the spotlight!
"I honestly can’t say enough about how much Daniel has helped my business. His dedication and commitment have been outstanding. He did an incredible job recognizing Harriett Rogers as a true trailblazer in our community, and I’m so grateful for his attention to detail. My last 24 move-ins have mentioned they heard about us through the Northampton Living magazine!"
Kene Daley - Director of Community Relations. Rockridge Retirement Community
Be the first choice for Northampton and Longmeadow residents.
Reider Media offers two trusted publications, Northampton Living and Longmeadow Neighbors, to help local businesses of all sizes raise brand awareness. We’re bridging the gap between businesses and residents by featuring your brand next to local content, empowering you to:
Drive more leads and get hired by Longmeadow and Northampton residents
Make more money than you’re putting into marketing and advertising
Show your neighbors that you support the local community and those who call it home
And if you’re looking for a fresh take on traditional advertising and direct-to-consumer marketing, our publications are a more cost-effective and impactful alternative. They’re a household staple among residents, who keep them on their counters and coffee tables and continue reading them throughout the month.
Gain a competitive advantage through meaningful brand development strategies by sponsoring one of our local magazines. In doing so, you’ll help us continue spreading uplifting stories and valuable information to thousands of readers monthly!
Enhancing Brand Building Strategies for…
Service-based Businesses
Imagine if an average of 3,000 households saw your business in our monthly publications? With an 89.4% open rate, our magazines are a compelling investment for your local business. Our residents are big spenders looking for services to benefit their homes and household members. Whether you run a side hustle or operate a fully-fledged business, be seen by decision-makers who actually need you. Establish brand trust among residents by placing your trust in us.
Product-based Businesses
Think about the most popular brands that exist in most homes. Families pick brands based on two key factors: trust and visibility. By advertising in our monthly publications, decision-makers become familiar with your brand, and local residents prefer to support local businesses over larger competitors. Get your product seen by your neighbors by promoting yourself as a local business and watch your brand spread from door to door to door…you get the picture!
Maximize Local Reach
Residents love to hear about good causes right outside their doorstep. When you advertise in our community publications, your nonprofit will become better known among residents keen to donate time and money that benefits their area and neighbors. Share your mission and who you help. Create awareness about your next big event. Ask for donations or volunteers. You never know who you'll inspire by working with a trusted local media partner.
Local Marketing & Advertising Opportunities
Content Sponsor
Highlight your name in 2 locations for TWICE the visibility!
Every month, we feature content contributed by local residents in each of our local magazines. Brand yourself alongside content with the most visibility to the largest group of active readers. With your name and logo featured at the top of the page you sponsor and a half-page ad placed on or near that section, your business will stay top-of-mind for key decision-makers, including local homeowners and fellow business leaders. Content sponsorships range from sports to event listings, and opportunities are currently open for the Longmeadow Neighbors and Northampton Living magazines.
Magazine sections you can sponsor:
Family Feature Article
Real Estate Listings
Calendar of Events
Local Sports
Community Corner
Kidz Corner
Recipe Section
Pet Corner
Table of Contents
Brand Advertisement
Build a robust campaign that does the work for you!
With an active readership of approximately 3,000 homes per month, advertising in our magazines is a great way to streamline your marketing and build local brand awareness. Your ad includes a wide range of budget-friendly print ad sizes, as well as Facebook and Google display ads. Our expert designers will create a pitch that resonates with local residents, who can easily check out your business from the comfort of their homes. You’ll also receive monthly reporting on all digital ads. Combine the power of print and digital advertising for total market coverage!
Here are some options for our ad sponsor packages:
Google Display and Facebook ads
Sports ad sidebar and banner
2-page spread ad
Full-page spread ad
2/3 page back cover ad
1/2 page horizontal or vertical ad
1/3 page horizontal or vertical ad
1/4 page horizontal or vertical ad
1/8 page horizontal or vertical ad
Expert Contributor
A powerful way to educate the community!
What if you were the only expert in the area talking about the work you do? Join our community publications as an Expert Contributor and enjoy exclusive rights to publish informative content for local residents—yep, each magazine only has ONE Expert Contributor per area of expertise! Best of all, you’ll be featured in both our magazine and on our website. Sharing thought leadership content will position you as the go-to authority figure for your industry, helping to build trust and loyalty with local residents who are getting to know you. Get seen, be heard, and build rapport without the cold calls. Work smarter, not harder!
Perks of being an Expert Contributor:
You can submit up to four (4) articles per year about your industry.
Educate readers to help them make an informed decision.
Get a half-page or full-page advertisement that says, “We own this market.”
Get listed as the exclusive expert in your field with your photo and contact information at the beginning of each issue.
Your articles on our website will help boost your search engine optimization (SEO) thanks to keywords related to your business and backlinks to your own site.
Gain a piece of authentic marketing you can share with your audience via social media and email marketing.
You will never lose the status of “Expert Contributor” as long as you’re a client, even though your competitors may want that status.
Online Listing Service
Show up where your customers are searching!
Looking to boost your local SEO and show up more in search results? With our online listing service, your business can rank higher in organic search surrounding the Longmeadow and Northampton areas—meaning you’ll show up for those coveted “near me” searches. Your brand will appear across all popular search engines, map apps, and voice assistants. Ensuring accurate, updated information on all listings is also super easy. Take your online presence to the next level by showing up where your audience is ready and waiting!
Listings allow you to:
Appear on 70+ websites residents use to look for local providers—improving your Google search rankings!
Take control by removing duplicates and maintaining correct information
Increase customer engagement thanks to accurate listings
Manage all your listings (hours, images, activities) from one intuitive dashboard
FAQs
How much does advertising cost?
While this varies widely based on which of our local advertising options you choose, our prices start at just seven cents per home! We will work with you to determine what is best for your goals and budget and develop a content marketing strategy accordingly.
Do people still read print? What is your readership like?
Yes! Longmeadow Neighbors and Northampton Living have an incredibly high readership rate of 89.4%. It helps that our publications are the only ones of their kind that are delivered right to people’s mailboxes—which means we’re not relying on people picking them up from public places. Residents look forward to getting our magazines every month and love reading their local community's feel-good stories and happenings. And they tend to support businesses that sponsor our publications.
With “Your Social Media in Print,” your business will be in the epicenter of the community and among the talk of the town!
What if content marketing is not my strong suit?
We’ve got your back! With years of print and digital media experience, we will guide you along the way. We offer insights and a different perspective to help you determine which types of ads and content will best serve your goals. All you have to do is provide us with your brand assets and guidelines, and we’ll do the rest!
What can I expect for a return on my investment?
We’re happy to listen to your goals, provide recommendations, and design your print and digital ads. However, every business is different, so we cannot guarantee a specific return on your investment. For example, a realtor may aim for one or two new clients/sales a year, whereas an HVAC company may want a certain number of monthly customers/service calls. Either way, we’ll strive to get you that much closer to your business growth goals.
Can I advertise in both Northampton Living and Longmeadow Neighbors?
If you would like to reach both the Northampton and Longmeadow communities, you can certainly invest in ad placements in both magazines. We’re happy to discuss your options—and we even offer discounts if you decide to advertise in both!
Please note: Space permitting. Only one Expert Contributor per area of expertise, per publication. If you’re wondering if yours is available, reach out today!
Can you think of any better way to reach the Northampton and Longmeadow markets?
Neither can we! Let’s chat.