Emerging Trends in Homebuyers
By Ruthie Oland, Keller Williams Realty
Published in Northampton Living in July 2025
What Changed in 2024
“At the same time, the median age of homebuyers has climbed to 38. This isn’t just a statistic; it speaks to the real challenges buyers face today.”
The landscape of home buying is evolving rapidly, and as a local Realtor, I’ve witnessed firsthand how these shifts are reshaping our community. The National Association of Realtors’ 2024 "Profile of Home Buyers and Sellers" offers a revealing look at the latest trends, and the findings may surprise you.
One of the most notable changes is the declining share of first-time buyers, which has dropped to just 24% -- an all-time low. At the same time, the median age of homebuyers has climbed to 38. This isn’t just a statistic; it speaks to the real challenges buyers face today. Higher home prices mean buyers need to save longer or rely on family assistance, delaying their entry into the market. First-time buyers are also making larger down payments, now averaging 9%, as they strive to keep up with rising costs.
Whether you’re a first-time buyer, a seasoned homeowner, or considering a multigenerational move, understanding these shifts can help you navigate your next real estate decision with confidence. If you have questions about how these trends might affect your plans, I’m always here to help you make sense of the changing market.
Shifts in Buyer Behavior
A significant trend is the rise in all-cash purchases. Nationally, 26% of home sales are now cash transactions, with repeat buyers leading the way: 31% of them pay cash. Here in our local markets, such as Northampton and Amherst, cash deals account for about 35% of all transactions. This surge reflects both the competitive nature of today’s market and the financial strength of certain buyers, especially those downsizing or relocating.
Another shift is the renewed interest in urban living. After a pandemic-driven move to the suburbs, more buyers are now returning to city centers, marking the largest uptick in urban migration in a decade. This trend is revitalizing our downtown neighborhoods and bringing new energy to local businesses.
EXPERT CONTRIBUTOR
Ruthie Oland
Realtor
Keller Williams
413-923-2344
ruthieoland@kw.com
Multigenerational living is also at an all-time high, with 17% of buyers opting for homes that accommodate extended family. This move is often motivated by cost savings and the desire to care for aging relatives – a reflection of changing family dynamics and practical needs.
Demographic Changes
Women are making their mark in the housing market. Single female buyers now outnumber single men, a trend fueled by later marriages and a growing desire for independence. Married couples still dominate, making up 62% of all buyers, while single females account for 20% and single males for 8%. As we look ahead, these trends suggest a market that is both more competitive and more diverse.
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