BOOMERANG BAKER: Getting to Know Publisher Daniel Reider
By Seth Stutman | Photos by Amy Crosby Photography, Reider Family
Published In Longmeadow Neighbors | January 2026
"Longmeadow is an amazing community!" rejoices Longmeadow Neighbors Publisher Daniel Reider. "There are so many unbelievable people here, which of course makes for some incredible stories, but at the same time we care most about the community at-large. I love the sidewalk lined streets, the great school system with a strong sports culture, and robust family-centered environment. People care so deeply about Longmeadow."
Daniel might not be from Longmeadow, but he sure feels connected to this place.
"Where I grew up reminds me a lot of Longmeadow, and that's why I relate to it so much. We had an incredible public school, almost 90% of my graduating class at Orange High School went to college; strong community and family values. Like Longmeadow, much of my school was Jewish, as well as many other nationalities, races, and religions, and as I got older I really understood how special it was to grow up in such a diverse environment."
Reider was born and raised in Moreland Hills, a suburb of Cleveland, OH, and famous as the birthplace of James A. Garfield, the 20th President of the United States. Daniel, the middle child in a family of five, feels the Midwest values and rust belt grit in his bloodline, and appreciates his hometown's iconic heritage (the birthplace of Rock n Roll, and the Man of Steel himself - Superman).
"If you think Longmeadow is a 'bedroom community,' Moreland Hills is known for the only commerce in town being one lone gas station," recalls Reider.
"I come from an entrepreneurial family. After my grandfather and great uncle came home from the Korean War, they started a grocery store in Cleveland. Decades later, 'Reider's Stop 'n Shop' was a staple in several communities."
Daniel continues, "My father learned from his father and was one of the most knowledgeable people you'd have ever met. When I worked at the family grocery store, I used to say I was the swiss army knife, or 'empty space filler.' Meat, seafood, produce, bakery, deli, cashier .. 'where do you need me today mama and papa? I got you!' I appreciated growing up in a food-centric culture and soaked it all up."
A lifelong basketball fan (inspired by his father and the '92 Dream Team), Reider played against LeBron James in high school. These formative experiences inspired him to pursue a career with the NBA.
"My day-to-day was centered around distributing a 24/7 NBA TV international channel shown to 120 countries and territories," said Reider. "One of my favorite things about working for the NBA was that it was considered 'productive' talking about the games the night before at the office."
Reider was able to travel to countless NBA Finals, All-Star games, and internationally, learning all about content production and international television programming.
"I like to say that I went from global to hyper local," says Reider.
Community Service was ingrained in him at a early age and he was an active participant in the company's NBA Cares program, most notably a decade spent being a mentor for middle school kids. Today, Daniel's causes he cares most about are literacy and food insecurity. Probably not surprising given his grocery store childhood and current publishing acumen.
When Daniel moved to the 413 in November 2019, he didn't know anyone in the Pioneer Valley - yet he sought to be part of a close-knit community. And sometimes, you gotta create your own culture. Soon he set out to create a network of local magazines; first developing Northampton Living. Learning from that experience and more of the area, he then decided that Longmeadow is a town worth celebrating.
"One of my life philosophies is 'to bring joy to people.' I relate to and feel so grateful to be able to tell stories of local families and residents, and provide only positive, non-divisive content. Now more than ever, we need to be reminded of all the good that is happening all around us. Another reason to care and appreciate your neighbor and fellow resident; to put down your phone and perhaps have a conversation," said Daniel.
As for the future of Longmeadow Neighbors, Daniel does not see momentum slowing down.
"My goal is to keep Longmeadow Neighbors growing strong!" said Daniel. "As we get more businesses involved as sponsors and Expert Contributors, we'll be able to grow the page count to provide even more enjoyable monthly content to residents."
"It's pretty cool to create something that becomes a topic of conversation every month - I get the sense that almost everyone in town reads it. It's an honor to provide this platform that brings residents, community and businesses together. To create new connections, and strengthen an already strong community."
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