Magazine Archive
Magazine Archive
Rachael Kraez Returns to Longmeadow with a Dream
After honing her skills at Johnson & Wales and MGM Springfield, Rachael Kraez returned home to open her namesake bakery, The Latest Kraez, blending her passion for pastry with community spirit.
Do Houses Sell In Winter
The winter real estate market offers less competition and more opportunity for motivated buyers and sellers. Act now to get ahead of the January rush and make your move matter.
Make Your Website Stand Out to ChatGPT, AI and Your Clientele
The way people find things online is changing. AI assistants like ChatGPT now give direct answers, shaping web traffic. Ensure your business shows up by making your website clear, trustworthy, and organized for both humans and machines.
The Stories We Tell
Storytelling connects generations, promoting empathy and understanding. Sharing personal memories enhances well-being for the storyteller and creates meaningful community bonds.
Home Care for Elders - Harmony or Heartache?
Since 2016, there is no licensing in Massachusetts for home care companies, meaning anyone can open an agency with no state oversight. Be cautious when seeking elder care.
After 175 Years of Service, County Bank Opens in Longmeadow
Country Bank has served the Pioneer Valley since 1850, committing to be "Made to Make a Difference." Unlike national banks, they grow mutually beneficial relationships, offering personalized service to the community they call home.
COMMUNITY, COFFEE & CAFFEINE: Meet Ally, Bri, and Pete
Meet your new neighbors, Brianna, Pete, and Ally. Their Pour Things coffee truck brings artisan coffee and a vibrant sense of community to Longmeadow's parks and events.
New Financial Partner in Longmeadow: COUNTRY BANK
Country Bank celebrates its 175th anniversary by opening its 15th banking center in Longmeadow. We are proud to be your new neighbor and financial partner on Shaker Road.
Beyond the Lake: How Older Adults Are Redefining What’s Next
Discover how retirement is being redefined as a vibrant era of purpose, with older adults launching businesses, volunteering, and inspiring their communities.
Rays of Light in the Cloudiness of College Costs and Financial Aid (Part 2)
The Hechinger Report's tools help families decipher financial aid offers and understand college costs. These resources cut through the confusion to help you make an informed investment.
Hard Work, Passion & Love
Laila and German Mendez Kachwaha built a life and business through hard work and perseverance. Their daughter Shyla leads the next generation, channeling the same determination into climate activism to ensure a healthier planet for future families. A story of resilience and hope.
Signs It Might Be Time to Sell This Fall
Is your home feeling outdated or too high-maintenance? You may have untapped equity. Fall is a strategic time to sell. Let our top-ranked team maximize your sale with stress-free, concierge service. Get a free home equity check-in today.
Rays of Light in the Cloudiness of College Costs and Financial Aid (Part 1)
Navigating college costs can be confusing. The Hechinger Report’s tools—Tuition Tracker and College Welcome Guide—help families compare real prices, aid, and campus culture to make informed decisions. Take the guesswork out of planning for higher education.
Save Time and Money: Automate These Digital Marketing Tasks
Struggling with time-consuming digital marketing? Automation solves common headaches like ghosted leads, forgotten reviews, and inconsistent posting. Free up your time, save energy, and convert more customers efficiently. Start small and scale your business smarter.
Tariffs and Their Effect on Insurance
Tariffs impact your insurance premiums by raising repair costs and disrupting supply chains. They also affect insurers' global operations and investments, ultimately influencing coverage affordability and market stability.
Five Ways to Fight Climate Change Today!
Climate change feels overwhelming, but your actions matter. Eat less meat, buy second-hand, plant a tree, refuse single-use plastic, and compost. Every small effort collectively adds up to significant change.
Families Finding Fun: MEET LONGMEADOW'S SCOUTS!
Roasting s’mores, racing wooden cars, and sleeping under the stars—Cub Scouts offers timeless adventures for kids. Building confidence, friendships, and purpose, it’s a chance to unplug and explore the world together.
Rethinking Retirement: Roth vs. Traditional and Strategic Tax Moves
Tax-deferred accounts may create future burdens. Roth IRAs and 401(k)s offer tax-free growth, reduce Medicare premiums, and avoid inheritance tax traps. Smart conversions today can save you tomorrow
Keeping Your Vehicle Leak-Free This Summer: Essential Tips
Summer heat can trigger dangerous car fluid leaks. Learn to identify oil, coolant, and brake fluid leaks vs. harmless AC condensation. Spot early warning signs to prevent costly breakdowns and repairs.
COMFORT ZONE CAMP: The Leading Grief Camp for Children & Teens
Comfort Zone Camp helps grieving children heal through free weekend camps blending therapy with classic camp fun. Returning to MA this fall, it offers support, adventure and lifelong connections.

