SAVE TIME AND MONEY: Automate These Digital Marketing Tasks
By Fungai Tichawangana, Artist Dynamix
Published In Northampton Neighbors | September 2025
Ask any small business owner what they need more of, and the answer is usually based on three foundational issues: time, energy, and reliable customers.
The problem? Digital marketing eats all three. It demands updates, follow-ups, fresh content, and constant attention. And when you’re busy running the business itself, that part often gets dropped.
That’s where automation comes in. Here are some of the most common marketing headaches, and how smart automation fixes them:
People Ghost After Reaching Out
Someone fills out your contact form, then disappears.
Often, it’s not because they changed their mind. It’s because they never heard back in time.
Automate it: Set up a confirmation email that goes out instantly. Add a friendly thank-you, answer common next-step questions, and let them know when you’ll follow up personally. Take it a step further by adding an automated follow-up sequence.
You Forget to Ask for Reviews
You do great work. But reviews? They’re hit-or-miss, and chasing them down feels awkward or time-consuming.
Automate it: Send a polite request a day or two after a service is complete. This can be triggered by receipt, CRM update, or status update in a project management app. Use email or text, include a direct link, and set reminders to go out again later if there’s no response.
You Keep Rewriting the Same Info
Answering the same questions by email. Explaining your pricing again. Telling people when you’re open, over and over.
Automate it: Create templates or prewritten answers you can plug into emails or DMs. Add a Chatbot to your website that you train on these answers and let it handle the bulk of these questions.
Your Online Presence is… Inconsistent
You post on Instagram sometimes. Your Google Business Profile hasn’t been touched in months. Your site says “Spring Hours” in September.
Automate it: Use tools that let you schedule content ahead of time. Repurpose one post across multiple platforms. Set up web pages that automatically change content based on season. Set up reminders (or better yet, triggers in a project management app) that keep things consistent across your channels.
You’re Not Sure What’s Working
Are people visiting your site? Are they finding you through Google, social media, or something else?
Automate it: Set up automated monthly Google Analytics reports with key stats: site visits, traffic sources, top pages. Keep it simple. It should land in your inbox without you having to dig for it.
You Waste Time on Bad Leads
Not every inquiry is a good one. Some people are price-shopping. Others aren’t a fit for your service. But you still spend time responding.
Automate it: Add a quick intake form that filters leads before they reach you. Ask a few smart questions up front so you can prioritize serious customers, and gently redirect the rest to helpful information or an email nurture sequence.
Your Website Updates Take Forever
You want to add a new service or change your hours, but your “web guy” is busy, or you don’t remember how to log in.
Automate it: Use a system that lets you submit updates easily (even by email or form) and get them published fast, ideally within a day. Or set seasonal updates to go live automatically.
Fungai Tichawangana
WEB DEVELOPMENT & DIGITAL MARKETING
Web Development and Digital marketing
Artist Dynamix and Inc413
4132008870
fungai@artistdynamix.com|
artistdynamix.com
inc413.com
Start With the Pain, Not the Platform
Don’t pick tools just because they’re trendy. Start by asking: What do I keep forgetting to do? What’s costing me leads or hours every week? Then find the smallest possible way to automate that thing.
Good automation handles business, doesn’t need to be micromanaged, and pays for itself fast.
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